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A NEW JERSEY WEB DESIGN &
DEVELOPMENT AGENCY
Trade show audience with multi-color lighting, used as hero background for the SwiftColor B2B campaign by Sussman Creative
SwiftColor by Kanematsu USA

High-conversion B2B landing pages and Google Ads for SwiftColor

We engineered a high-conversion digital campaign for the SwiftColor SCC-4000D. By pairing a custom-built, mobile-first landing page with targeted Google Ads, we created a seamless marketing funnel designed to capture qualified B2B leads.

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SwiftColor by Kanematsu USA brand identity and UI kit modernization, designed by Sussman Creative NJ

Designing a SwiftColor landing page that stands out from industrial templates

To distinguish SwiftColor from industry rivals, we sought something more visually striking than a conventional tech spec page. We utilized vibrant colors and engaging custom graphics to captivate the user while clearly showcasing the SCC-4000D’s rapid 2-second print speeds. The design balances high-end aesthetics with the technical specifications required for serious B2B decision-making.
Browser mockup of the SwiftColor SCC-4000D B2B landing page built by Sussman Creative
Web development monitor mockup

Interactive UI designed for high engagement

To drive deeper engagement, we developed interactive card samples that flip on hover, giving users a virtual representation of the product’s capabilities. This landing page was the anchor for a carefully crafted Google Ads campaign.

We optimized the entire experience to capture high-intent information via a custom lead form, using incentives like complimentary card samples to maximize the conversion rate of every visitor.

Driving high-intent leads
with performance-focused design.

Full-page view of the SwiftColor SCC-4000D B2B lead generation landing page, designed by Sussman Creative in NJ
Mobile view of the SwiftColor B2B landing page, built mobile-first by Sussman Creative in Medford, NJ

Capturing leads through a mobile-first approach

This campaign was built with a mobile-first philosophy, ensuring that the lead-capture forms and interactive elements work flawlessly on any screen size.

Given the high volume of traffic originating from mobile devices, we prioritized performance and fast load times. The result is a responsive, user-friendly experience that successfully turned advertising traffic into a consistent stream of qualified sales inquiries.

Clients Love Us

Trusted by Industry Leaders

We don't just deliver projects; we solve business bottlenecks through better code and original design. From Fortune 500 companies to innovative New Jersey businesses, our partners consistently value us for our direct communication and measurable results.

Common Questions & Clear Answers

We believe in total transparency. Here are the facts on how we combine custom design with professional software development to solve complex business challenges.

Contact Us

Getting started is simple. You can fill out our online contact form to provide some basic information about your goals, and a member of our team will reach out promptly. If you prefer a direct conversation, feel free to call us at 877.212.7263. Our team is available to answer any immediate questions and guide you through the initial discovery steps.

Because every project is built from a blank slate, pricing varies based on technical complexity. Our engagements typically start around $7,500 for focused builds and range into the $100,000+ bracket for enterprise-grade applications. To accommodate different partner needs, we offer flexible engagement models including Fixed-Fee, Time and Materials, and Retainer-based support. We provide fast, transparent quotes to help you establish a realistic budget for your goals.

We build high-conversion landing pages that remove distractions and focus on the technical facts and clear calls to action that industrial buyers respond to. The goal is turning qualified visitors into real inquiries, not just page views.

Yes. We implement advanced conversion tracking via Google Tag Manager and server-side tracking to show you exactly which ad campaigns and page sections are generating the most high-value inquiries.

For B2B lead gen, we focus on removing every friction point between a qualified visitor and a completed inquiry form. That means a single focused CTA, technical specs presented clearly for industrial decision-makers, incentives like complimentary samples, and fast mobile load times. We pair the page with Google Ads targeting high-intent keywords so the traffic arriving is already pre-qualified.

We track performance metrics like load times and mobile scores, alongside business impact such as lead generation and sales metrics. We provide scheduled reporting to track these improvements and identify areas for ongoing optimization.

You retain 100% ownership. Once the project is finalized, you own all source code, design assets, and database structures. We provide all final branding files in various formats suitable for both professional print and digital use.