Modernizing a global leader’s
digital product catalog
We partnered with ISC Gums to transform a legacy web presence into a high-performance digital product catalog. Our primary goal was to modernize their global brand while streamlining how customers access complex product data across 60+ countries.
We redesigned the information architecture to ensure that a massive inventory of technical specifications remained easily navigable for their diverse international audience.
Modernizing a legacy B2B brand
We executed a strategic UI refresh to bring this 80-year-old industry leader into the modern era. While maintaining the equity of their existing logo, we introduced a clean, contemporary aesthetic through updated typography and a refined color palette. A major focus was the use of bold, high-resolution imagery to immediately communicate their specialization in gum acacia for the food and beverage sectors, ensuring clarity from the first second of the user's visit.
Multi-channel asset design for technical sales
To bridge the gap between web browsing and the B2B sales cycle, we designed high-utility interactive whitepapers and digital guides.We focused on UX-driven features like clickable tables of contents and direct-contact links to turn static PDFs into dynamic lead-generation tools. These assets cover the health benefits and industrial applications of acacia, providing a professional takeaway for prospective clients and partners.
Modernizing a global presence
through strategic product design.
A high-performance, manageable digital presence
The final build is a fully responsive, mobile-optimized WordPress site that gives ISC Gums’ brand a refreshed, professional look. We prioritized a "no-shortcuts" development approach, ensuring fast load times and an easy-to-use backend for the client. The result is a seamless digital experience that reflects their position as a global leader in natural ingredients while making site management effortless for their internal team.
Trusted by Industry Leaders
We don't just deliver projects; we solve business bottlenecks through better code and original design. From Fortune 500 companies to innovative New Jersey businesses, our partners consistently value us for our direct communication and measurable results.
“The Foundation for Chiropractic Progress (F4CP) prides itself on presenting cutting-edge marketing material, which is made possible by Sussman Creative. Their team of seasoned professionals always delivers top-notch work every time.”
“I hired Sussman Creative to develop our new corporate website. They were a part of every business discussion and actively engaged in making recommendations and finding solutions to business issues as they related to our online presence. Additionally, they are honest and hardworking. I can always count on them to have my company’s best interest in mind.”
“I’ve had the pleasure of working with Sussman Creative on numerous projects, and I couldn’t be more impressed with the results. Their quality of work consistently exceeds our expectations, and their attention to detail is truly unparalleled. Whether it’s a complex campaign or a quick turnaround project, Sussman Creative always delivers on time without compromising on creativity or effectiveness.”
“Fantastic team!! We have been working with them for years. Super responsive, quick, thorough and high quality work. Highly recommend!”
“I’ve used Sussman Creative for our design and print work. The relationship began when we were looking to freshen up our branding and logo. The process and services were very high value for what we paid. The team is very accessible and always follows through, delivering great work and exceptional value. Highly recommended.”
“I’ve worked closely with Sussman Creative for over six years, on a variety of digital initiatives – and my experience has been simply amazing. Always going the extra mile, their team is extremely knowledgeable and creative – I know I can always rely on them to deliver solutions to complex problems, and projects at the highest quality. Working with their team is always a pleasure.”
“There is nothing that the Sussman Creative team cannot handle. Their creativity is spectacular and they always exceed client expectations and deliver well before the time allotted. I highly recommend them!”
“Sussman Creative helped create and design my company website. Fantastic service throughout the concept/planning stages to project fruition. Additionally, I’ve worked with them for larger prints for my events. They’re a great partner – extremely helpful, proactive, easy to work with, and professional. I would highly recommend this company!”
“Sussman Creative was creative, responsive and overall a pleasure to work with as we developed my company’s website. They were especially good at listening and understanding what I was looking for. Follow on work always is completed accurately and promptly. Highly recommend!”
“The Sussman Creative team has fundamentally changed our business from a marketing and operational standpoint. They substantially increased traffic to our firm’s website, and have modernized the way our firm provides services to our clients. Sussman Creative is one of the firm’s most valuable resources.”
“Sussman Creative has been a valuable partner to our myGemma team. They’re willing to help with all of our projects that span different platforms and languages.”
“We’ve been working with Sussman Creative for 4 years now on several projects, and the team has been consistently very responsive, creative, effective and super friendly! Special kudos to them for their dedicated efforts in helping us in creating and maintaining the desired branding.
It’s always a pleasure working with Sussman and I highly recommend them.”
“I started with Sussman Creative 8 years ago when I was newly beginning my business. I really had no idea what I was doing but they always know how to pull my vision out of me. They are extremely talented and creative. Everything they’ve ever done for me has been exactly what I was looking for. They are thorough, responsive and caring, all of them.”
“I cannot thank the Sussman Creative team enough for the amazing work with my company website. They spent the time to understand our needs and vision (within our budget). The team has a balanced skillset from amazing graphic design to advanced technical expertise. They are very responsive to any questions or requests.”
“Everyone at Sussman Creative is incredibly knowledgeable, creative, and helpful – I’d recommend their services to anyone.”
“I’ve had the pleasure of hiring Sussman Creative for email design work at two companies now – first Google then Bokeh. On both occasions, their team delivered great work, while being remarkably efficient, responsive, and generally fun to collaborate with. If you’re looking for email strategy, design, coding, QA, and deployment, you could hardly do better than Sussman.”
“It is always such a pleasure working with Sussman Creative. Their ability to figure out our company’s web development needs are amazing. They are always available and willing to help us. They are a great company to work with.”
“We have had a great relationship with the team at Sussman Creative for over 5 years now. They have been great to work with on multiple projects.”
“They’re an incredibly responsive, creative, and dedicated team! Their knowledge, innovativeness, and web design experience launched my business to a whole new level – allowing me to be more responsive to my clients.
Every service exceeds my expectations and consistently receives great feedback from my clients!”
“Everyone on the team at Sussman Creative loves what they do and it shows! Always a quick turn around time and the work is above and beyond my expectations!
Wish I could give more than 5 stars! 🙂”
“We have worked with Sussman Creative for many years. They perform a variety of functions for us, including branding, web design/development, and customer software development. They are a true pleasure to work with and work hard to always deliver exceptional service. Highly, highly recommend them to anyone.”
“Professional, Direct, Friendly and willing to get the job done on time while keeping an eye on the project’s budget. Worth every penny, over the past few years we’ve continued to move more and more business over to Sussman Creative. Extremely knowledgeable and reliable.”
“AMAZING!! The Sussman Creative team provides the best web design and software development services. Their team is so knowledgeable and professional, I would recommend them to anyone and everyone.”
Getting started is simple. You can fill out our online contact form to provide some basic information about your goals, and a member of our team will reach out promptly. If you prefer a direct conversation, feel free to call us at 877.212.7263. Our team is available to answer any immediate questions and guide you through the initial discovery steps.
Because every project is built from a blank slate, pricing varies based on technical complexity. Our engagements typically start around $7,500 for focused builds and range into the $100,000+ bracket for enterprise-grade applications. To accommodate different partner needs, we offer flexible engagement models including Fixed-Fee, Time and Materials, and Retainer-based support. We provide fast, transparent quotes to help you establish a realistic budget for your goals.
We focus on data architecture – building custom filtering systems that let users find specific technical specs, MSDS sheets, or product variants in seconds rather than wading through a generic category tree.
Yes. We build secure bridges to your ERP or inventory software so that when a stock level or spec changes internally, the website reflects it automatically. No manual updates needed.
Significantly. By building each product as its own fast, indexed page with proper schema markup, search engines can rank your specific technical offerings individually – driving more qualified, high-intent traffic than a generic catalog page ever could.
Our designs focus on maximizing results through proven strategies. This includes streamlined navigation, intuitive product filtering, and simplified checkout processes. We also implement strategic trust signals and built-in tracking tools to continuously improve your conversion rates.
You retain 100% ownership. Once the project is finalized, you own all source code, design assets, and database structures. We provide all final branding files in various formats suitable for both professional print and digital use.