Designing a high-impact direct mail and package experience for Capital Printing
Capital Printing Corporation has been a leader in the print industry for over thirty years. They came to us looking for a unique, unforgettable way to showcase their high-end production capabilities to potential clients. We developed a creative direct mail campaign that moved beyond traditional marketing, using an "Explorer" theme to take recipients on a journey through the art of fine printing.
Showcasing elite print and package engineering
When brainstorming for this promotional marketing box, we leaned into an immersive theme that allowed us to be playful while putting Capital's technical capabilities front and center. We utilized a wide range of premium paper stocks, specialty coatings, and custom die-lines to create features like slide-out drawers. Inside, recipients found a 16-page field guide booklet and a production loupe, turning a marketing piece into a functional toolkit for print enthusiasts.
Marrying marketing with storytelling
for an unforgettable experience.
Breaking through the noise with a creative direct mail design for Capital Printing
In today’s oversaturated digital landscape, a campaign needs to do more than just appear, it needs to resonate. We chose a traditional direct mail route to provide prospective customers with a tangible, memorable moment.
By creating a physical experience that recipients could interact with, we ensured that Capital Printing wouldn't just be another "ad," but a brand associated with quality, craft, and attention to detail.
Trusted by Industry Leaders
We don't just deliver projects; we solve business bottlenecks through better code and original design. From Fortune 500 companies to innovative New Jersey businesses, our partners consistently value us for our direct communication and measurable results.
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Getting started is simple. You can fill out our online contact form to provide some basic information about your goals, and a member of our team will reach out promptly. If you prefer a direct conversation, feel free to call us at 877.212.7263. Our team is available to answer any immediate questions and guide you through the initial discovery steps.
Because every project is built from a blank slate, pricing varies based on technical complexity. Our engagements typically start around $7,500 for focused builds and range into the $100,000+ bracket for enterprise-grade applications. To accommodate different partner needs, we offer flexible engagement models including Fixed-Fee, Time and Materials, and Retainer-based support. We provide fast, transparent quotes to help you establish a realistic budget for your goals.
We design the full suite – campaign boxes, booklets, branded inserts, promotional items, and dimensional mailers. The Capital Printing project is a direct example: we created a complete promotional package featuring a custom box, brand storytelling book, and precision-crafted collateral designed to demonstrate elite print capabilities to prospective B2B clients.
We establish success metrics before the project begins – typically response rates, meeting requests, and pipeline influence for B2B campaigns. For physical campaigns like this one, we design trackable elements such as QR codes, custom landing pages, or unique phone numbers so you can tie tangible results back to the piece.